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The Brand Glossary
Interbrand´s Brandchannel
(Author)
·
Paola Norambuena
(Author)
·
Andres Velasquez
(Illustrated by)
·
Createspace Independent Publishing Platform
· Paperback
The Brand Glossary - Brandchannel, Interbrand´s ; Velasquez, Andres ; Norambuena, Paola
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Brand Glossary"
We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management -according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions- both in words, and in practice.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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