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the china twist
Wen-Szu Lin
(Author)
·
BC Publishing
· Paperback
the china twist - Lin, Wen-Szu
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 10 and
Wednesday, July 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "the china twist"
Two young Wharton MBA graduates competed for and won their bid for exclusive China Master Franchise rights for one of America's beloved snack brands, Auntie Anne's Pretzels. Leaving their lucrative careers in private equity and consulting, they landed in Beijing with big dreams, few connections and no experience in China. From the outset, they encountered non-stop challenges. Common business tasks in the United States were nightmarish obstacles in China, from registering a company, to importing supplies, to navigating local labor laws. Ridiculous distractions waylaid their franchise, from dealing with a thug employee to accidentally incapacitating their entire staff. Informative as well as entertaining, the authors detail the challenges in launching and localizing a Western concept for the Chinese market, such as coining the term for "pretzel" and "Auntie Anne's" in Chinese, testing theoretical marketing strategies and even spending time in the kitchen to develop new products for the Chinese palette. This exciting first-hand account of serves as a fun and illustrative guide (or warning) for anyone considering doing business in China. Be prepared for a China twist, a process that can resemble a modern version of Chinese Water Torture.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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