The Music Business for Music Creators: Industry Mechanics for Contemporary Creators
Synopsis "The Music Business for Music Creators: Industry Mechanics for Contemporary Creators"
The Music Business for Music Creators is a roadmap to understanding the traditional and modern income streams that define the modern music industry, by offering definitions of the key components that underpin the business behind them, with an emphasis on educating and empowering the next generation of music creators with the knowledge they require to build a career out of their creative pursuits.With definitions of key concepts and principles, this book offers a comprehensive overview of the mechanics of the music business from music publishing, marketing, and contract negotiation, to licensing, streaming, and performing. This accessible guide is written with music creators in mind, and features case studies, profiles, and interviews with established professionals, as well as a glossary of key industry terms to empower the reader in their understanding of the industry, alongside a number of useful, accompanying digital resources.This book is core reading for students of music business and music creation in contemporary music education, and provides an essential resource for those on music, music production, and music performance courses, as well as aspiring and early career professionals.
